Work → Case study
We were our own first client
Before the Growth Studio was an offering, it was how we grew the healthcare products we built and worked on: MedSeal, a FHIR-native platform for portable patient health data, sold to providers; Kuma Health, a venture-backed platform for people with chronic inflammatory disease; and a patient-facing chronic-illness app whose name we keep confidential.
The B2B motion
Growth started with the list, not the ads. MedSeal sold its health-data platform to individual providers and health organizations, and Kuma Health served people with chronic inflammatory disease — so the buyers and the referrers were specific, findable specialists. We compiled targeted, verified lists of exactly those people — rheumatologists in target regions, with practice details and contact data — using agents for the research and enrichment. Then we ran outreach where every message was drafted by an agent and approved by a person before it sent. No spray-and-pray, no spam cannon: a researched list, a human decision on every send, and an audit trail behind it.
The B2C motion
Patient communities run on trust, so the chronic-illness app grew where its users actually talk: the spoonie community's hashtags, lupus awareness days, and the platform-native conversations around them. Engagement was disclosed and human-voiced — no bots, no astroturfing — with AI accelerating the research, the drafting, and the content calendar behind it. When you market to a community you belong to, you learn exactly where the line is. We keep that line for our clients.
Why it's an offering now
The same playbook — agent-scale research and drafting, human approval on everything outbound, community engagement that respects the community — is what the Growth Studio runs for clients, B2B or B2C. We tested it on products we had skin in first.
Growing something?
Tell us who your customers are and where they live online. We'll come back with a channel plan and honest numbers.